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OUT WITH THE OLD.

OUT WITH THE OLD.

IN WITH THE NEW. OTTERS, REMIXED.

IN WITH THE NEW. OTTERS, REMIXED.

Otter Pops, remixed.

Brought together by a love of Otter Pops and hip hop music, our creative team realized that our favorite popsicle brand is dated. Founded in 1974, we saw the Otter Pops brand as one that has not grown since. In 1974, The Beach Boys were releasing greatest hits compilations. Aesthetically and tonally, Otter Pops still reflects these trends in 2019, and not current trends in music and fashion.

Otter Pops appeal to younger audiences, but their iconic characters currently do not reflect this audience’s interests in pop culture.

We re-branded Otter Pops to appeal to this new generation, who have luxury taste often associated with hip hop music, but can only afford treats on a Popsicle budget.

Programmatic Executions + Merchandise

 
 

Mobile Game Concept

 
 

THE GANG:

Media Planning: Allison Surber

Art Direction: Gabe Keim + Ryan Seibold

Copy: Ryan Seibold + Ben Knauer