GREATEST OF ALL TIME.

Every brand says they’re the GOAT. Yawn. For the Super Bowl, Frank’s RedHot—brand with a curse word in their famous tagline—wanted to say something with the sort of kick that would get people talking. They’d be the first brand to tell people to eat their GOAT.

Our rapping goat, Red, lent his talents to turn classic game day recipes into rap songs. Because everyone remembers lyrics way before they remembers measurements.